abstrak：Swissquote has commissioned their agency Cavalcade to produce a global campaign showcasing the bank's 27 cryptocurrencies.
Swissquote has commissioned their agency Cavalcade to create a worldwide campaign promoting the bank's 27 cryptocurrencies.
Swissquote wants to represent the security of a bank for cryptos that are always available. That is why Cavalcade developed a concept centered on a “groovy” hand dancing in the realm of crypto possibilities.
Swissquote therefore directly targets a target audience that is interested in cryptos, is youthful and networked, and is at ease in 3D environments. Artbox created the design, which was then realized by Studio Mitsi. The campaign will be deployed on TV, print, internet, and social media platforms throughout the world.
Jan De Schepper (Chief Sales and Marketing Officer), Romain Le Baud (Head Marketing), Leslie Bronsztejn (Brand Marketing Manager), Aldo Fortis (Head of Brand Creation & Development), and Fanny Vario are the people in charge at Swissquote (Brand Manager).
David von Ritter (Creative Director), David Lesage (Art Director Photo), Camille Natalini (Graphic Designer), Simon Muoz (Graphic Designer), Samuel Leurs (Motion Designer), Nina Hugentobler (Client Director), Maxime Fiechter (Senior Account Manager), Katia Lallart are the people in charge at Cavalcade (Account Manager).
Studio Mitsi (design and animation), Kloaq (audio design, sound), Artbox / Center for Creation (production), Jessica Iken (producer), and Rosa Winkelman (art director) (producer).
